Logline

6 episodes; 7-10 minutes each

A digital series about two young dudes trying to make it in Austin, Texas, while paying the bills by taking every possible side gig opportunity they can. From picking up ride-share passengers, to picking up dog sh*t, they’ll do what they hate, to do what they love. 

Synopsis

Side Hustle follows old-high-school-friends-now-roommates Ryan and Scott through their adventures of making ends meet in Austin, Texas. In order to pursue their passions, Ryan, a struggling actor, and Scott, with his newfound dream of running a food truck, are doing what they can to pay the bills as side hustle entrepreneurs of the modern gig economy movement. They’ll do anything to make a buck, and not have to get a real job. They do side jobs… full time. With so many gig economy opportunities available, the possibilities for comedic situations are endless.

Side Hustle

 

Example side hustles for Ryan and Scott
To keep the possibilities more open-ended, specific names of apps or services won’t be used (unless to fulfill sponsorship requirements… *wink wink).

  • Driving for Uber and Lyft
  • Running errands for Favor
  • Renting out their apartment on Airbnb
  • Driving pedicabs
  • House sitting
  • Picking up laundry for Washio

Gig Economy Logos

Just like a late night scrolling sesh down a bottomless Facebook newsfeed, there is an endless supply of comedic situations that come from side hustling. This comedy is amplified by the strong character dynamics of the main characters. Ryan is logical and smart and needs to have control over every aspect of his life in an obsessive way. Scott on the other hand is a lovable loser type with a desperate optimism, and he instantly makes friends with everyone. He flies by the seat of his pants and when he gets knocked down, he gets right back up. At the root of their relationship, Ryan and Scott are friends, and mutually supportive of the side hustle game as means to follow their respective passions, so even though their conflicting character types create even more opportunity for comedy, they are ultimately in it together.

Tone and Style

Side Hustle is a story and character driven quirky comedy that embraces the local culture of Austin, Texas. Structurally, various forms of side hustle gigs will be peppered throughout the series, from ride-share driving to house sitting, but this convention will not be serialized. In other words, the side gigs will create opportunity for the story to take place, but the story and character development will be the primary focus. This is not a surface level sketch show about what it’s like to be an Uber driver. Instead it’s a story about two friends, reunited, doing what they can to make ends meet. 

The comedy style is somewhere between Parks and Recreation, and Portlandia.

Characters

Scott

IMG_8475The series opens with Scott in an interview at a cool Austin start-up, the kind with nap pods and ping pong conference tables. It’s his last chance to get a job before his dad cuts him off financially and forces him to move back to Oregon. After not getting the job because he doesn’t play ping pong, he runs into his old friend Ryan who introduces the idea of making money by doing side hustle gigs. Shortly thereafter, he realizes that his new dream is to start a BBQ food truck, something he knows nothing about. Lucky for him, his friendliness and optimism get him pretty far, but only so far.

Scott is a lovable loser type with excessive desperate optimism. No matter how many times he gets knocked down, he gets right back up. When obstacles get in the way of his goals (which happens quite often) he smiles and keeps moving forward. This often leads to many assumptions: he assumes Ryan invites him to move in, he assumes that he can get a high-level position immediately from a first round interview without any real experience, and he assumes that people want to listen to him overshare his thoughts.

Ryan

RyanRyan is logical, to a fault. He over analyzes most things in an attempt to control every minute detail of life. Surprisingly though, he loves acting! He wants to take his career all the way to the top. His love for acting comes from the desire to control the uncontrollable, and there is nothing more uncontrollable than human emotion. The biggest underlying challenge for Ryan, though, is he knows the acting industry is a tedious game, not necessarily based on talent, and is often saturated with mediocrity. His solution… game the system. Approach the success of his career in the most logical way possible. This means moving to the smaller yet booming market of Austin to increase his odds, starting a YouTube vlog in an attempt build the coveted subscriber base to have specific and real fan-base numbers to sell himself, and researching the best combination of headshot elements based on statistically what poses and backdrops land the most roles.

Problems for Ryan always happen when his highly controlled world is even slightly disrupted. This is unfortunate for him, since although he believes side hustling is full of control (e.g. he can set his own hours and be his own boss), it’s not. Instead, the world of the gig economy is full of indecisive and sometimes drunk passengers, sketchy Favor delivery situations that force him into choosing what brand of gas station male enhancement pills his client might like best, and people eating greasy salt and vinegar chips in his car. At the end of they day, Ryan is a good person and friend, and will try to bottle up his hatred for disruption… sometimes unsuccessfully.

So, Scott inviting himself to move in with Ryan is the start of a beautiful, odd couple, relationship. They were pretty good acquaintances, borderline friends in high school, but haven’t seen each other since. To this point, they have never lived together, or been forced to test their relationship. And now here they are, living together in a new city, trying to make ends meet while supporting each other in the pursuit of their respective goals.

Series Outline

In the first episode, we introduce our two main characters: Scott and Ryan. After getting the “we have your resumé on file and we’ll call you” in his last-chance-before-he-has-to-move-home job interview, Scott requests a ride-share car to pick him up. Low and behold, Ryan is the driver! They quickly realize that they are old friends from high school, and Ryan shares the beauty of self employment through side hustling. Scott is reinvigorated! Oh… and he also kind of accidentally assumes he is invited to move in with Ryan. Although Ryan is not the type to invite disruptions into his life, his strong sense of friendship takes over and he reluctantly agrees.

Throughout the season, we see Scott and Ryan interact with an endless supply of side hustle comedy, in addition to following them in their pursuit of their passions. Scott’s naivety and desperate optimism will get him only so far in the pursuit of owning his own food truck. Ryan’s logical and overly controlling approach to getting his acting career off the ground will result in failing at his improv intro class since he follows the rules too closely, attempting to optimize his headshots based on statistics, and starting a YouTube vlog since “that’s the way kids are getting famous these days.”

By the end of the season… well… you’ll just have to tune in to find out.

Marketing Strategy

Overview 

Growing a strong online community around the show will be very important to the success of the show and its viewership. Throughout the prelaunch process and through the release of each episode, various online social marketing outlets will be forced down the throats of our friends and family, and new fans as well.

YouTube Bonus Content 

The Row 1 Productions YouTube channel (YouTube.com/Row1ProductionsTV) will host both a weekly dual-hosted blog show, and any additional behind the scenes or bonus content we might have. The show will be hosted by Scott and Ryan, and in each episode they will answer a social media question from a fan. The prompt will be to ask questions related to real life experiences and thoughts on side hustling, however Scott and Ryan will answer any question that has a funny and entertaining answer.

The additional behind-the-scenes content will range from deleted clips or scenes from the show, clips that were cut from the discussions in the YouTube show, bloopers, or any other fun bonus content. The possibilities are endless!

PR 

The PR campaign will include outreach to applicable outlets.

  • Local Austin publications.
  • Various blogs with similar themes or topics.
  • YouTube collaborations and cross promotions.
  • Gig economy apps and services for potential integration.

Social Media Campaigns 

Various Social Media platforms will be utilized to cross-promote the show, build a loyal audience, and keep the fans up-to-date on episode releases. All to maximize episode view count.

Twitter:
@Row1Productions
@HeyScottRowan
@Primmitive_

Facebook:
Side Hustle Facebook page
Facebook.com/Row1Productions

Blog:
Row1Productions.com/blog

Instagram:
Instagram.com/HeyScottRowan
Instagram.com/Primmitive_